Kwara
DESIGN FOR PWA & MOBILE WEB · USER TESTING · RESEARCH
Problem statement

Managing and better controlling financial planning or better understanding of what expenses might be coming and allows you to plan for them. Tracking expenses provide you so much information about your spending habits. Whether you're working on creating a budget or you are trying to simplify the bookkeeping for a small business, tracking your expenses should be a first step.

My Contributions

Responsible for leading the research, conceptualisation,collaborating on the design, user testing and delivery of key modules and feature areas..

Team

4 designers, 3 product managers and 15+ engineers.

Discovery - Research Goals

Research existing travel industry to gain insight into what type of customer buys travel online.
From those results, determine who would use this service.Using current travel sites as a starting point, find out what users’ pain points are when booking conventional travel.
Validate (or invalidate) our assumptions and come up with a hypothesis and problem statement. (What problem are we trying to solve?)
Participants

  • Gender - A total of four women were interviewed.
  • Age - Two @ 28 years old (Millennial) - One @ 44 years old (Gen X)
  • Employment - Two employed full-time - One part-time - One semi-retired
  • Income - Three upper/middle income - One < $10,000
  • Education - Three Bachelor's or higher - One Associates
  • Location - Three in Arizona - One in California

Key Insights

  • Find out how people prefer to schedule appointments and why.
  • What motivates people to go to a spa website.
  • What kind of environment do people expect to find in a spa.
  • What kind of information people look for on a spa website
  • What the primary reason is for going to a spa website.
  • Find out more about the industry and industry trends.
  • What are some of the pain points people experience on spa websites.

    • Persona

    Who are we solving for?

    Jessica is a young professional living in Nairobi, Kenya. She works in a digital marketing agency and leads an active and busy lifestyle. She values convenience, efficiency, and technology in managing her personal finances.

    USER JOURNEY
    THE PROCESS

    🤔 Bucketing user jobs into the stages of the user journey

    User jobs from the Jobs-To-Done exercises helped us see patterns and map out the user journey into seven broad buckets. For the MVP we ideated concepts under each of these buckets.

    Prioritization

    🤔 Determinng Impact vs level of effort using Eisen Hover Matrix to start our mvp

    The prioritization of these features should align with the target audience's needs and preferences, business objectives, and technical feasibility. Continuously gathering user feedback and iterating on the app's development will help ensure that the most valuable and impactful features are prioritized and implemented.

    Sketches

    🤔 High level ideation and brainstorming desing ideas

    Now that we have a basic understanding of the IA structure, we quickly ideated/brainstormed some design ideas. Here, we started with just the onboarding process in order for the user to get a sense for what the app is all about, keeping it very loose with the understanding it will change.

    Design

    🤔 Low Fidelity Wireframes

    These low fidelity wireframes take everything up to this point and organizes the information architecture into something more visual. We used the card sorting and the site map artifacts to help with this task to map out the main screens. I started with the desktop version. The numbers show annotations where interactions that are not obvious require some explanation.


    Feedback & iterations

    After conducting usability testing on a high-fidelity prototype for a mobile banking app, the outcome revealed several positive results and actionable insights.

    Key insights

    • Users found the app's navigation intuitive and easy to understand, allowing them to quickly access various banking features and services.
    • The visual design and layout were well-received, providing a clean and professional interface that instilled confidence and trust in users.
    • the need for clearer error messaging and further streamlining of certain user flows to reduce friction.
    • users expressed a desire for more personalization options and enhanced financial insights to better manage their finances.

    CREATING COMPONENTS AND STYLE GUIDE

    🤔 Design systems & resusable components

    Teamwork. Collaboration. Scalability. Unified. Style Consistency

    High fidelity Prototype

    Outcome

    The prototype's transaction flows, including transferring funds, bill payments, and account management, received positive feedback for their simplicity and efficiency. Users appreciated the seamless integration with biometric authentication, enhancing security and convenience in their banking experience.

    .

    Usability Testing

    What's next?

    Participants
    • 24 total test subjects
    • 14 in person
    • 10 remote, unmoderated
      • Test Objectives
    • Assess UI intuitiveness
    • Evaluate transaction flows and efficiency
    • Gather user feedback and insights.
    • These objectives aimed to ensure a user-friendly interface, smooth transaction processes, and gather valuable feedback for refinement.
      Test Summary
    • Intuitive Navigation: Users found the app's navigation to be intuitive and easy to understand, allowing them to quickly access various banking features and services.
    • Positive Visual Design: The visual design and layout of the app received positive feedback, with users perceiving it as clean, professional, and instilling confidence and trust in their banking experience.
    • Seamless Transaction Flows: Users praised the efficiency and simplicity of the app's transaction flows, including transferring funds, bill payments, and account management, which contributed to a smooth and seamless user experience.
    • Biometric Authentication Integration: The integration of biometric authentication (such as fingerprint or facial recognition) was well-received, as it enhanced both security and convenience for users during the login and transaction processes.
    • Areas for Improvement: Valuable insights from the testing highlighted areas for improvement, such as the need for clearer error messaging, streamlining certain user flows to reduce friction, incorporating more personalization options, and providing enhanced financial insights for better financial management.

    Impacc

    Designing an SaaS tool to visualize and manage complex organizations.

    View Case Study

    Arifu

    Redesigning the landing page for a German legal tech startup.

    View Case Study
    © 2023 Yego Kevins made this