Research · UX · AI · Human-Centred Design
Senior product designer working across cross-border payments, digital banking and trade finance — using rigorous research and human-centred design to turn compliance-heavy, AI-assisted systems into interfaces people actually trust.
04 selected projects
Designing end-to-end onboarding, KYC/AML and transaction flows for a multi-country, multi-currency B2B payments platform.
Pioneered a digital bank app integrated with SACCOs and credit unions, scaling to 400K new MAU and $200K MRR.
Led research and design for a B2B ERP franchise app, expanding into Ethiopia, Uganda and Ghana.
Drove usability testing and data-driven research that lifted engagement 20% and new-user acquisition 10%.
End-to-end concept design for an eSIM marketplace across destination search, plan comparison, installation, and live usage dashboard.
Multi-channel content distribution platform for NGO learning — WhatsApp, Telegram, SMS and Facebook Ads in one unified tool.
Designed and facilitated a 2hr 15min Prototyping & MVP workshop for early-stage women founders at Strathmore University.
Side & impact work
Providing girls with affordable menstrual hygiene products empowers them to attend school all year round — and shapes a better future. Research into product-market fit and distribution for a social enterprise.
Curating a portal for partners to monitor Andela developers on project engagement — balancing transparency, data privacy and actionable reporting in one dashboard experience.
How I think about craft
After a decade leading design teams and coaching the next generation of UX practitioners at Strathmore University, these are the principles I return to — for my own work and for the people I mentor.
Study visual trends and technological shifts. Follow your industry leaders. Read widely and build a rich pool of inspiration — then let it ferment before you pour it into your work.
Understand the business model, then understand its users. Map their pain points. Solve for people while pushing measurable business goals — both at once, never in sequence.
Benchmark every project — it surfaces best practices and sparks ideas. But don't just replicate your heroes. Synthesise what you learn and find your own voice.
Simplicity is hard work that always pays off. Pursue the unexpected, intuitive solution. The best interface is the one the user never has to think about.
Prototype early and test under near-real conditions. Listen more than you talk. Don't defend features you love if users don't get them — let the data decide.
Design systems, layout grids, pattern libraries — these aren't overhead, they're the foundation. Consistency across touchpoints is how products earn trust at scale.
Interested in 1:1 coaching or a team workshop?
Get in touch →2012 — current
Led design and UX strategy across multiple product lines during Andela's growth to unicorn status, integrating third-party APIs and building a high-performing design team.
Co-founded a design studio shipping e-commerce and mobile products, including a grocery delivery app and M-PESA payment integration for clients across fintech and agritech.
Built e-commerce apps and M-PESA payment integrations; developed 20+ websites and contributed 8 PRs to open-source projects.
Teaching asynchronous and synchronous UX courses, plus running agile collaboration workshops for distributed design and engineering teams.
